Episode 25 Maximizing the ACA Convention and Expo Experience

What you’ll learn about in this episode: Tradeshows and conventions, an important networking, educational and marketing element in any industry were impacted by the pandemic.  As things open up, and attendance improves to pre-pandemic levels, attendees find themselves in a position to be more intentional about why they attend, and more strategic in their approach.  …

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Create Meaningful Connection and add Value to Your Network

When it comes to marketing, opportunity is another word for a problem to be solved.  But opportunity rarely knocks.  You have to go after it with the right intention.  In today’s digitally connected world, intention often does influence opportunity.  Let me explain.  We all have to “make a living”, and we’re all sales representatives when…

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Episode 16: Marketing and Meaningful Connections

What you’ll learn about in this episode As the Pandemic landscape evolves and trade shows, travel and in person visits shifted to digital , gaps in our sales and marketing processes emerged. How do we adapt and find new and better ways to fill our pipelines and keep our connections? In this episode we’ll dive…

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