Brand Audit

Create Meaningful Connection and add Value to Your Network

When it comes to marketing, opportunity is another word for a problem to be solved.  But opportunity rarely knocks.  You have to go after it with the right intention.  In today’s digitally connected world, intention often does influence opportunity.  Let me explain.  We all have to “make a living”, and we’re all sales representatives when…

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Episode 16: Marketing and Meaningful Connections

What you’ll learn about in this episode As the Pandemic landscape evolves and trade shows, travel and in person visits shifted to digital , gaps in our sales and marketing processes emerged. How do we adapt and find new and better ways to fill our pipelines and keep our connections? In this episode we’ll dive…

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Shifting Culture to Improved Engagement and Performance

 Culture is a term we hear all the time.  But what really is company culture? How does it lead to brand perception? How do we shape or reshape it? According to a Gallup Poll after a rollercoaster 2020, U.S. employee engagement increased to 39% in January 2021, up from 36% in 2020. While this may…

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